With Fashion Revolution Day less than a week away on April 23, as a sustainable brand, we wanted to inform you of some incredible facts, both good and bad, within the fashion industry. We hope this helps transforms the way you shop and encourage those of you already heading in this direction.
Fast Fashion. an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers. For many shoppers, this is an irresistible offer: trendy clothes at astonishingly low prices. (Merriam-Webster)
As with most offers, when it seems too good to be true, it probably is. What’s the first thing you check on an adorable top that lures you into your favorite shop? The price tag? Once you find that irresistibly low price, do you ever ask yourself why? Far too often, that tag reflects the hands that sewed the clothes. Are you comfortable buying and wearing clothes made by modern day slave laborers?
Slave Labor. Forced Labor: coerced, often physically and without pay. An estimated 20.9 million are victims of forced labor (End Slavery Now)
Slow Fashion. A movement advocating for good quality, clean environment, and fairness for consumer and producer paying close attention to the entire production chain, from fabric sourcing to completion of production. These garments are designed with longevity in mind as well.